A lot of the time when you visit a new casino you'll find the same slots available as at another site. This is because the casino operators often opt-in to the same games package from software developers. It means that, usually, a casino's games aren't the main appealing feature for players. This is why casinos put a lot of effort to make their bonuses bigger and better than the last, as this is how they can differentiate themselves from other sites and draw in new members.
However, some casino brands have special relationships with software developers and therefore can produce exclusive slots. These are unique titles that can only be found at a certain site, or via a certain operator. In this guide we're discussing how a casino may be able to acquire exclusive slots, the benefits and where you can find them!
A Special Relationship
Usually, exclusive slots signify a special relationship between the casino and the software brand. Exclusive slots are generally found at the bigger casino sites, and this is because the software developers know that the casino has a large player base and so can use an exclusive title as a marketing ploy.
For example, NetEnt have created two titles for Mr Green in the past, The Marvelous Mr Green and Mr Green's Old Jolly Grand Tour of Europe. This partnership will have come to be because of Mr Green's reputation as a highly popular quality casino. It's a lot of effort for a software developer to create a whole slot dedicated to a certain casino, so it shows confidence from the developer that they also think the casino is a good place to play their games.
It also shows a commitment from the developer. This is great for the casino as it assures their players that they will always have the best of that developer's games. So, for example, Mr Green players can be certain that they will be able to play the best and newest NetEnt titles at the site, because of the special relationship.
Another type of exclusive slot, is those created by a certain operator. These slots are, naturally, then only available at sites powered by that casino operator. For example, 888's Millionaire Genie. This game has been developed in-house by the 888 brand, and is only found at 888 sites.
This is a good tool if an operator wants to attract players to its smaller sites. 888, for example, own a lot of Cassava/Dragonfish bingo sites. Millionaire Genie is available at all of these, which is a good way of attracting players who may recognize the game as a sign of quality. In a similar way, operators like Nektan have a games suite that is only available at their casinos.
Whilst these types of slots are less exclusive than individually designed slots, they can help to encourage players to sign up to a certain site in the same way. For example, if you play at a Nektan casino and enjoy Nektan slots, yet want to try a new site, you're probably more likely to sign up to another casino powered by the brand. This helps casinos to retain members, even if they're moving to a new site.
The final type of exclusive slot can be found when a certain casino has the ability to launch a game before it goes on mainstream release. This often happens when a highly anticipated slot is launching. A casino may buy exclusive rights to release the slot before other sites can, in order to persuade players to visit their site over another.
This is less to do with the software developer, and more to do with how much the casino wishes to acquire new players. The software developer doesn't need a special relationship with the site to give them rights, as they'll generally give them to the highest bidder. However, it does show that the casino are investing in their player's satisfaction and can be a good way of telling if a casino values it's members.
For instance, the newest NetEnt game, Divine Fortune is being launched exclusively at Betsafe casino, before it's official release at the end of the month.
Our Favourite Exclusive Slots
1. Mr Green's Grand Old Jolly Grand Tour of Europe
As we mentioned earlier, this game was designed by NetEnt, exclusively for Mr Green Casino. Whilst the title is definitely a mouthful, it's a superbly produced game. That being said, we'd expect nothing less from a world-class software designer, and a world-class casino brand. The slot features the casino's mascot, Mr Green himself, and the graphics are set around his story. The graphics are second to none, and the game even boasts an impressive 97% RTP.
2. Millionaire Genie Mobile Slot
Millionaire Genie is 888's flagship jackpot slot. It features a progressive jackpot, which is always set at over £1 million. It also often rises to £3 million or more. The best thing about this progressive jackpot is, as it's exclusively available to 888 sites, there aren't as many players vying for the prize as other pooled jackpot games. This means that your chances of winning are enhanced! The slot is hosted by a blue genie, and the graphics and soundtrack are great fun.
3. Troll's Tale Mobile Slot
Troll's Tale is an exclusive Nektan slot, available at only their casinos. It's one of the best games the casino operator has produced in our opinion. The game takes on a fairtytale theme that admittedly shares a lot with the film Shrek, yet the graphics of the game are brilliant in their own right. It's a low volatility game, which means it's full of frequent, smaller wins, but it also boasts some lucrative bonus features too. One of the stand out features of Troll's Tale is how well it performs on mobile; as an Nektan exclusive this is important, as being mobile-friendly is one of their biggest selling points.
4. Divine Fortune Mobile Slot
Divine Fortune is a brand new NetEnt game for 2016. It's been exclusively available at Betsafe so far, but will be officially released this week. It features characters from Greek mythology and, along side a whole host of bonus features, it boasts three progressive jackpots too. As to be expected from NetEnt, the animation and design of the slot is near perfect and the ‘wild on wild' feature is worth looking out for. This is definitely one of the most exciting releases we've seen so far this year.