Whatever your opinion of 2016, something we can all agree on is that it’s no longer around to bother us — 2017 is the new kid on the calendar block! As with the start of every year, people are looking around and wondering what the year ahead will hold for them and because our biggest obsession is with mobile billing deposits, we thought it would be a nice idea to take a look at the mobile payment trends we can expect to see over the next 12 months.
More Millennial Players
In 2017, more than half a million people in the UK will have with 18th birthday. Seeing as these are all potential new players for online and mobile casinos, there’s two things we can expect. Firstly, we’ll see more crossover games which either pick up themes from popular culture or else combine features from pre-existing games to create new game types to appeal to increasingly easily bored players. Secondly – and this is more important to our story here – it means more millennials will be using mobile casinos.
Millennials are a generation notable for their rejection of old modes of doing things, and their acceptance of forward momentum. It’s this type of new player who will be using mobile payment options more regularly, not because they’re a novelty, but because it’s what they would intuitively use anyway. With each passing year, we’re going to see more and more digital natives demanding even greater strides towards mobile and user friendly payment options.
Merging Services In Mobile Deposits
While online gaming and gambling by accounts for by far the biggest proportion of transactions made via mobile payment services (a trend which looks set to remain the same through 2017), sectors which are also seeing increases in the use of mobile payments include video on demand, music streaming, and even e-books. As there is increasing crossover of customers between various services, there’ll be a higher demand for payment services which will cater for all mobile transactions
Apple and Google – among others – have been trialing universal e-wallets for a couple of years now, but none have stood up to the rigour of cross-purpose payments. While 2016 saw services like Zimpler incorporate all casino payment options into one mobile friendly package, the question remains whether someone can create a payment service which will integrate across platforms and services.
Players Voting With Their Feet
There’s an increasing number of services which facilitate mobile payments in various ways and with varying degrees of ease. What’s more, players are becoming increasingly well informed about their payment options, and the pros and cons using each of them.
All this means is that we’re going to see more and more often players voting with their feet, and choosing only to play at casino which meet their exacting mobile payment standards. Because of all this, 2017 is going to be the year where casino operators really have to stand up and fix up their offerings if they intend on keeping – and more importantly, attracting new – players.