Gaming Industry HandshakeThis week witnesses the meeting of a number a big brands as iSoftBet starts rolling out its games on Paddy Power sites and sites become the latest of the great casinos to feature NetEnt games. Despite the fact that all the parties involved are gaming giants in their own right, both these new partnerships offer huge perks for everyone. The developers are greatly broadening their reach by appearing on world class casinos, while the operators are increasing their appeal by featuring new, award winning games.

iSoftBet & Paddy Power

It’s not long since Paddy Power stuck a deal with NYX Games to expand its slot offerings, but it’s already onto its next deal with the addition of iSoftBet games to its online and mobile casino. You can spot an iSoftBet slot a mile off. The developer has honed the art of creating beautiful games with thrilling features which are a pleasure to play. It’s no surprise, then, that Paddy Power would like a slice of the action. The gambling operator is known by most for its presence on pretty much every high street in the UK, but it also boasts one of the most impressive online gaming operations in the world.

Paddy Power LogoThe addition of iSoftBet’ Alice Adventure slot to Paddy Power’s online and mobile casino marks the start of a partnership which will see a number of the developer’s best slots making its way onto the casino. iSoftBet is known both for its great looking slots and the originality with which it executes them – Alice Adventure is no different. Taking elements from the Lewis Carol children’s book – Alice in Wonderland – iSoftBet has jammed the game full of thematic features, like the exciting ‘Drink Me’ and ‘Pick Me’ bonus games.

Alice Adventure is live right now at Paddy Power Casino, with the promise of more iSoftBet games coming very soon.

NetEnt &

Readers who have been following Slots4U for a while (and who have very good memories) may recall that it was a little over nine months ago when announced that it had come to an agreement with top developer NetEnt to feature its games on branded casino products. This week, those plans finally come to fruition, as the games have finally been integrated and have gone live. Why it’s taken this long is pretty much anybody’s guess, but despite being pretty late, this is great news for players nevertheless.

Bwin.Party LogoThe two biggest recipients of new games will be bwin casino and party casino – both (as their names suggest) online and mobile casino products. However, NetEnt games will also now be found in the lobbies of’s sports betting, bingo and poker sites. For a brand who specialises in poker software, it’s a sensible move to draft in your slots and casino games from experts like NetEnt.

Titles which will now be featured on sites include NetEnt classics, such as Piggy Riches, Jack Hammer and the ever popular Gonzo’s Quest, as well as huge jackpot slots like Mega Millions.